Covers Sell

Covers Sell

50 Tax Tips

Posted by Scott On March - 4 - 2011

The April issue of Canadian Real Estate magazine will be hitting newsstands March 28th, giving consumers a full month to take advantage of the 50 Tax Tips before the filing deadline.  Timely.

This cover acts on 5 rules:

  • Rule #3:  Benefits, Benefits, Benefits
  • Rule #9:  Clean over Cluttered
  • Rule #12: Use bold type
  • Rule #21: Use Numbers
  • Rule #26: Hot not Cold

The starburst in the upper right corner adds a little sizzle too.  Look for promotions at Chapters/Indigo and BC Ferry.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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