Covers Sell

Covers Sell

Yearbook 2011

Posted by Scott On March - 1 - 2011

This fabulous new SIP from People magazine is now on shelves. 

The cover price: $15.99. 

Like any good SIP, the cover stock is heavy, and UV coated.  The interior stock is fantastic too. 144 pages thick. No advertising. Odd, even the inside front and inside back covers are blank white. The production values are exceptional.

 If you’ve ever considered doing an SIP, this is one to take a lesson from on how to pour quality into a high priced magazine product.  Consumers will pay a premium for a quality “book.” 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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