Covers Sell

Covers Sell

Yearbook 2011

Posted by Scott On March - 1 - 2011

This fabulous new SIP from People magazine is now on shelves. 

The cover price: $15.99. 

Like any good SIP, the cover stock is heavy, and UV coated.  The interior stock is fantastic too. 144 pages thick. No advertising. Odd, even the inside front and inside back covers are blank white. The production values are exceptional.

 If you’ve ever considered doing an SIP, this is one to take a lesson from on how to pour quality into a high priced magazine product.  Consumers will pay a premium for a quality “book.” 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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