Covers Sell

Covers Sell

Pools 2011 SIP

Posted by Scott On February - 26 - 2011

The new Pools, Spas & Patio’s SIP is set to hit newsstands April 25th.  This year’s edtion is the thickest issue ever…with the page count up 29% from prior year to 188 plus cover.

Last year, we raised the cover price from $7.95 to $9.95.  Unit sales increased by 187% and newsstand revenue improved by 259%.

The improvements to the editorial product, cover design, and packaging, all contributed to a fabulous result, which advertisers clearly took notice of this year.

The publisher, Ellen Kral, had this to say:

“We are very excited about the 2011 edition of Pools, Spas & Patios. In 2010, we made the bold decision to switch the magazine to an annual, and the reaction from advertisers and readers was overwhelmingly supportive. In fact, the success of last year’s magazine has propelled ad sales in 2011, making this edition the largest ever. As the ’stay-cation’ trend continues to sweep across the country, Pools, Spas & Patios is uniquely poised to show Canadians how they can turn an ordinary backyard into an extraordinary one, allowing them to escape the hustle and bustle of everyday life by simply stepping out their patio door into their own personal oasis.”

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!