Covers Sell

Covers Sell

Lea

Posted by Scott On February - 15 - 2011

The March issue of Cosmopolitan is now on racks.  This cover is difficult to ignore. 

Lea Michele’s stock continues to rise…her performance at the Super Bowl was electric. 

The flaming red full-bleed is appropriate for the Valentine’s season. The ” try me” price of $3.99 is working overtime, as is the starburst in the upper right quadrant. 

The rest is formulaic Cosmo cover lines, designed to tease, and to promise benefits and solutions of interest to their audience.  This cover has the energy, the celebrity star power, the gonzo tv ratings, radio play, and talk show buzz to help push sales off the newsstand racks.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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