Covers Sell

Covers Sell

Lea

Posted by Scott On February - 15 - 2011

The March issue of Cosmopolitan is now on racks.  This cover is difficult to ignore. 

Lea Michele’s stock continues to rise…her performance at the Super Bowl was electric. 

The flaming red full-bleed is appropriate for the Valentine’s season. The ” try me” price of $3.99 is working overtime, as is the starburst in the upper right quadrant. 

The rest is formulaic Cosmo cover lines, designed to tease, and to promise benefits and solutions of interest to their audience.  This cover has the energy, the celebrity star power, the gonzo tv ratings, radio play, and talk show buzz to help push sales off the newsstand racks.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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