Covers Sell

Covers Sell

Trout System

Posted by Scott On February - 9 - 2011

The Spring 2011 issue of Fly Fusion hits newsstands on February 21st, 2011.   In case there is any doubt, yes, that is a Trout.  And yes, the publisher has so much confidence in their brand that the fish is obscuring half the logo.  Normally, the upper right corner has been reserved for a “drop down box” device, selling one of the other key features on the magazine.  However, it was decided that committing to the cover in a radically clear way was more important this time.  Last year’s Spring issue (Ultimate Trout) was the best-selling issue in the magazine’s history, so we wanted to take our best shot at topping that achievement.

The strong use of numbers, to quantify the key selling propostions, and the benefit-oriented “hooks” deliver clear soultions for anglers seeking tactical advice on how to get the most out of their sport and passion.

One Response to “Trout System”

  1. Kim Pittaway says:

    Also worth noting: great eye contact–high and centred!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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