Covers Sell

Covers Sell

Spring 2011

Posted by Scott On February - 3 - 2011

The new spring issue of GardenMaking is scheduled to hit newsstands on February 28, 2011.  This reader-centric gardening title celebrates spring and its first anniversary.

Here’s how art director Gary Hall sums up this cover:

“A spring cover of a gardening magazine should portray optimism. This is the time of year when we are all craving the outdoors and a chance to be in our gardens. The crabapple blossoms are a breath of fresh air, and present the reader with an eye-catching image. By playing off the delicate forms and colours of the blossoms, the cover’s colour palette combines a lyrical headline treatment with a wide selection of practical and enticing cover lines to reinforce this sense of optimism. The result is a cover that provides the reader with a striking visual statement on the possibilities for the coming season.”

The issue is being promted aggressively nation wide, with many of Canada’s top magazine retailers.

 

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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