Covers Sell

Covers Sell

Lil Wayne

Posted by Scott On February - 2 - 2011

Ouch! It hurts just to look at all those tattoos. Wow!  That is one muscular body.  I wince.  I stare.

If this was a cover for Tattoo Life,  I’d predict a huge sales increase. But as powerful an image as this is, I’m not nearly as confident that it will break records for RollingStone.

One thing is for sure: this cover is hard to miss on newsstands.

While I usually  feature covers on COVER OF THE WEEK that I think will sell well, sometimes I have to point out covers that manage to cut through the usual clutter and noise.

Note: The Steven Tyler Gets Mean story sounds like fun…and with the media reach of American Idol, it may have been the safer cover boy to go with.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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