Covers Sell

Covers Sell

GLEE

Posted by Scott On January - 20 - 2011

MORE has scored.  This cover is hardly subtle.  It literally screams “Buy Me.”

Here’s how the Editor-in Chief, Linda Lewis describes it:

“This cover is pure gold because it has noticeable attitude, and at the same time accurately captures what MORE is all about. The strong in-character image of a beloved actress (in our target demographic) works in tandem with the holiday theme, but with a surprising and humorous twist. Some of the cover lines are provocative, others are benefit-oriented but overall, the combo of the text with the superstar photo makes it eminently appealing.”

Very simply put:  this issue looks like it will be a super-fun read.  One industry expert has boldly predcited massive sales.  A good bet.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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