Covers Sell

Covers Sell


Posted by Scott On January - 20 - 2011

MORE has scored.  This cover is hardly subtle.  It literally screams “Buy Me.”

Here’s how the Editor-in Chief, Linda Lewis describes it:

“This cover is pure gold because it has noticeable attitude, and at the same time accurately captures what MORE is all about. The strong in-character image of a beloved actress (in our target demographic) works in tandem with the holiday theme, but with a surprising and humorous twist. Some of the cover lines are provocative, others are benefit-oriented but overall, the combo of the text with the superstar photo makes it eminently appealing.”

Very simply put:  this issue looks like it will be a super-fun read.  One industry expert has boldly predcited massive sales.  A good bet.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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