Covers Sell

Covers Sell

Best Shots

Posted by Scott On January - 6 - 2011

This cover is a perfect example of committing to the cover.  Unlike many covers in the recent past, this one has just one main sell line in the body of the cover.  The other three hooks are tucked neatly away in the bars at both the top and bottom.

The bird of prey has a fierce, yet noble beauty.  The detail in her feathers are evocative of perfect crystals.

Bold type.  Vibrant colours.  Clean and Uncluttered. The easy to understand value proposition is radically clear.   You know what you’ll find inside the issue in 3 seconds or less.

This is an issue and a cover designed to inspire.  The issue goes on sale February 7th, with a cover price of $5.95.  Look for a special promotion at Shoppers Drug Mart.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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