Covers Sell

Covers Sell

Dream Boat

Posted by Scott On December - 23 - 2010

If you are feeling a bit cold, in need of some warmth and excitement, a change of venue, a little escapism, then perhaps you should pick up a copy of the current issue of Canadian Yachting.

This issue is bright, warm and vibrant, and promises many benefits.

Good use of the upper right-hand corner to push Top 17 Sailboats.  The cover takes advantage of the left hand side of the cover for sell lines to be seen on crowded stands.  The use of colour to help the eye travel down the page works well too.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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