Covers Sell

Covers Sell

Time Person of the Year Covers

Posted by Scott On December - 21 - 2010

This link may be of interest to you cover junkies out there.

If you want to test yourself, look at the covers on the link attached.  Guess which are the three top sellers from 2009 through 2001.  Then come back and look below for ABC statistics.  If you peak you are cheating.

Thanks to Elinor Schindel for bringing it to my attention.

#1: 2008 Obama cover  (478,000 copies)

#2: 2001 Rudi Gulliani cover (420,356 copies)

#3: 2003 American Solidier cover (389,000 copies)

#4: 2002 Whistleblowers cover (290,356 copies)

#5: 2004 Bush cover (280,226 copies)

#6: 2005 Good Samaritans cover (270,000 copies)

#7: 2006 You cover (205,000 copies)

#8: 2007 Putin cover (200,315 copies)

#9: 2009 Bernanke cover (139,937 copies)

Now, why not leave a comment, and make a predicition on how this years’ Facebook founder cover will sell.

2 Responses to “Time Person of the Year Covers”

  1. Elinor says:

    I predict the 2010 cover will come in around the 2007 Putin cover. Great way to look at this Scott, I was curious about sales when I saw the list on Huffington Post.

  2. Scott says:


    I’m thinking Mark beats Bush. While W inspired polrized feelings that no doubt helped sales with both lovers and haters, Mark benefits from curiosity, youth, and of course Hollywood movie pumping up the volume.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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