Covers Sell

Covers Sell

Check Up on Zoomer

Posted by Scott On December - 20 - 2010

Back in August, CoversSell.com featured the September 2010 issue of Zoomer as Cover of the Week, and predicted great sales.  We called the cover very Vanity Fair-esque. 

Happiness is something we all aspire to achieve.  Some pray for it.  But great single copy sales can make us happy, and put a smile on our faces too, eh?

With newsstand sales in 2010 “challenged,” increasing sales by a wide margin is a praise-worthy accomplishment.

The verdict is in from consumers:

  1. The issue has the best-ever sell-through efficiency since Zoomer first started publishing, back in October 2008
  2. The issue has by far the best sales result of 2010 to date, with sales up 53% compared to the previous five issues
  3. It beat last year’s September issue by 71% in copies sold, and efficiency was up 20pts

A fabulous cover and outstanding results!  Congratulation to the team at Zoomer and Coast to Coast.

Leave a Reply

VIDEO

TAG CLOUD

Activate the Wp-cumulus plugin to see the flash tag clouds!

Sponsors

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!