Covers Sell

Covers Sell

Check Up on Zoomer

Posted by Scott On December - 20 - 2010

Back in August, CoversSell.com featured the September 2010 issue of Zoomer as Cover of the Week, and predicted great sales.  We called the cover very Vanity Fair-esque. 

Happiness is something we all aspire to achieve.  Some pray for it.  But great single copy sales can make us happy, and put a smile on our faces too, eh?

With newsstand sales in 2010 “challenged,” increasing sales by a wide margin is a praise-worthy accomplishment.

The verdict is in from consumers:

  1. The issue has the best-ever sell-through efficiency since Zoomer first started publishing, back in October 2008
  2. The issue has by far the best sales result of 2010 to date, with sales up 53% compared to the previous five issues
  3. It beat last year’s September issue by 71% in copies sold, and efficiency was up 20pts

A fabulous cover and outstanding results!  Congratulation to the team at Zoomer and Coast to Coast.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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