Covers Sell

Covers Sell

Houses

Posted by Scott On December - 20 - 2010

Every January Azure publishes its annual Houses issue.  And for good reason.  This cover theme is invariably one of their best-selling issues year after year.

Rule #2:  Subject Matter Matters

This year’s cover is particularly striking…kudos to Karen Simpson, art director.  Modern.  Sophisticated.  Warm and vibrant.

The cover takes full advantage of the upper left quadrant to push the main sell line. I predict strong sales on this issue.

Take a moment and try your luck at the Azure Cover Quiz. It’s fun and instructive.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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