Covers Sell

Covers Sell

Playlist Issue

Posted by Scott On December - 9 - 2010

Perfectly timed for the Christmas rush, RollingStone magazine’s Playlist Issue is electric and rocking off the shelf. 

The intense red screams passion.

The double border signals it’s special.

The silver drop shadow on the  logo and main sell line dazzle and glitter like a Christmas ornament and tinsel.

Plus, the celebrity names lend energy and sex appeal to the entire package of goodies. The draping ear buds are the perfect touch, creating the 3d impact that sets this issue on fire the way only rock and roll can.  Scorching hot cover.

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!