Covers Sell

Covers Sell

Celine Exclusive

Posted by Scott On December - 8 - 2010

Hello! Canada has scored another “Exclusive”….this time with Celine Dion and her new twin boys.

This will no doubt cause competitors in the Celebrity category to turn green with envy, as Hello! Canada continues to astound the newsstand world with record-breaking sales.

The issue has a 20-page pictoral spread, featuring shots of Celine Dion and family taken at their “tropical-themed home on Jupiter Island, Florida”, according to Hello! Canada’s spokesperson Louise Leger.

This cover is radically clear and compelling.  Beautiful in its simplicity, this cover is sure to sell briskly. On sale December 7th, 2010.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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