Covers Sell

Covers Sell

Marilyn Monroe Launches Playboy

Posted by Scott On December - 7 - 2010

While newsstand sales of Playboy have been in steady decline for decades, this cover from December 1953 jump-started a cultural revolution of sexual liberation.

The iconic Marilyn Monroe helped launch one of America’s most iconic brands.  The magazine is arguably one of the most influential ever, and still creates controversy. 

Copies of the launch issue are being sold by Christie’s auction house for $1,500.  Not bad for a fifty cent cover price.

Do you think this belongs in the Hall of Fame?

Monroe, Hall of Fame worthy?

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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