Covers Sell

Covers Sell

Jolie

Posted by Scott On December - 2 - 2010

This amazing cover from Vogue has the star power to wow.  Angelina Jolie is always a big seller for Esquire and Vanity Fair, so why not for Vogue?

We love the fetching “look back” for the ultimate smoking-hot eye contact.  We love the electric pink logo and fabulous corner cover slash.  Great use of cover real estate, type treatments and color to draw the eye to all the benefit-oriented sell lines. This cover is sure to sell well above average.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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