Covers Sell

Covers Sell

Jolie

Posted by Scott On December - 2 - 2010

This amazing cover from Vogue has the star power to wow.  Angelina Jolie is always a big seller for Esquire and Vanity Fair, so why not for Vogue?

We love the fetching “look back” for the ultimate smoking-hot eye contact.  We love the electric pink logo and fabulous corner cover slash.  Great use of cover real estate, type treatments and color to draw the eye to all the benefit-oriented sell lines. This cover is sure to sell well above average.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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