Covers Sell

Covers Sell

COUGAR

Posted by Scott On November - 29 - 2010

If you like your cougars “fast” well then, we have 10 facts for you.  But seriously…Top Predators almost always work for nature-oriented magazines, and this Cougar sure looks ready to pounce.

Rule #31 White covers over black covers

This cover sure is white, and it uses the real estate effectively on the left hand side.  It also has benefit-oriented sell lines that reach out to Ice Wine fans and Skiers looking for information on their addictive passions.

The sky bar features one of Canada’s most well know artists who specializes in nature…Bateman.  (Is it just me or is he a dead ringer for George W Bush?)

A strong cover from British Columbia Magazine that has all the hallmarks of a winner.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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