Covers Sell

Covers Sell

Hoodie

Posted by Scott On November - 24 - 2010

If you asked me to name a hit tune by Eminem I couldn’t do it.  But this cover sure got my attention at the newsstand today.

Great use of the cover real estate, with all cover lines justified left.  The simple, uncluttered approach and colour scheme is powerful and compelling. The hoodie cutting into the Rollingstone logo creates the 3d pop.

Nothing complicated here:  what are they selling?  Eminem. 

Even without eye contact the cover works.  Nice cleft chin, eh?  Everyone likes a redemption story.  This one holds great promise.  We will report back with a Check Up in a few months time and let you know how this one sold. 

One Response to “Hoodie”

  1. Elinor says:

    I hate to say it Scott, but not only can I name an Eminem song, but a rather obnoxious one is now in my head (“My Name Is”). This cover caught my attention as well.

Leave a Reply

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    Activate the Flickrss plugin to see the image thumbnails!