Covers Sell

Covers Sell

Check Up: Profit 100

Posted by Scott On November - 16 - 2010

On July 5th, 2010, I posted this Profit issue as the Cover of The Week.  The issue is now (more or less) final, and will sell  5,300 units at a $6.95 cover price, which is $2 more (or 40% higher) than the regular $4.95 cover price.  The average sale for the five regular issues that came before this was 2,010 copies.  Therefore, this special issue sold 164% better than average, and with the higher cover price generated a revenue lift of 270%.

Last year’s special in the same time slot sold 4,996 copies.

One Response to “Check Up: Profit 100”

  1. […] This post was mentioned on Twitter by Franchise FYI, Elinor Schindel. Elinor Schindel said: Scott Bullock checks in on sales of July Cover of the Week – Profit magazine […]

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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