Covers Sell

Covers Sell

2011 Buyers Guide

Posted by Scott On November - 16 - 2010

The new Photo Life Buyers Guide is due to hit racks November 29th, 2010. 

While the 2010 issue enjoyed solid sales, the Buyers Guide had its three best sales records (both in terms of units sold and sell-through efficiency) when the background was white, thus the 2011 issue features a bone-white cover.

This year, for the first time ever, we have also added a black “frame” around the cover.

We’ve simplified the main sell line to BEST STUFF, and tried to quiet down and organize the rest of the cover so that a clean, and less cluttered look focuses the attention on the gear.

The 2011 Buyers Guide retails for $7.95.  Look for a special promotion at Chapters/Indigo.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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