Covers Sell

Covers Sell


Posted by Scott On November - 12 - 2010

The new Canadian Business Franchise Directory Annual SIP (from Kenilworth Media Inc.) is set to hit newsstands on November 29th, 2010.  The cover price is $9.95

This year’s edition is printed in a new, larger, “European trim size” of 9  X 10 ¾.

For the first time ever, the word DIRECTORY takes the lead, with the branded logo playing a supporting role.

The cover features a border for the first time ever, as well as a bold cover slash tactic.

It also subscribes to Rule #21:  Use Numbers

The numbers help quantify the value proposition the SIP offers, and draws attention to the many benefits inside.

Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, London Drugs, and Presse Commerce.

One Response to “Directory”

  1. […] This post was mentioned on Twitter by Elinor Schindel, Franchise FYI. Franchise FYI said: The Canadian Business Franchise Directory 2011 cover reveiwed by Scott Bullock […]

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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