Covers Sell

Covers Sell

Property Forecast

Posted by Scott On November - 17 - 2010

Canadian Real Estate magazine’s January 2011 issue will be hitting newsstand on December 7th 2010.  The cover price is $7.99.

The Property Forecast issue is typically the best-selling cover of the year.

After a rigorous cover consultation process, we chose to make a number of changes for the 2011 edition:

  1. Crisp white background
  2. Big type treatment
  3. De-clutter Logo area
  4. Re-Organize UPC code treatment (price, web site URL) in lower right corner
  5. Remove sky bar
  6. Simplify number of hooks
  7. Eliminate multiple starbursts
  8. Create border
  9. Add profile cut-in device
  10. Use of gold to signal “value”

Look for special point of purchase promotions at Chapters/Indigo, Shoppers Drug Mart, and HDS Airport locations.

One Response to “Property Forecast”

  1. […] This post was mentioned on Twitter by Fabienne Malenfant, Elinor Schindel. Elinor Schindel said: Canadian Real Estate magazine’s January 2011 big type treatment on Covers Sell […]

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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