Covers Sell

Covers Sell

Design Issue

Posted by Scott On November - 13 - 2010

The Winter 2010 issue of GardenMaking (the fourth and final issue of the launch year) is set to hit racks on November 15th, 2010.

This cover recognizes the seasonality challenge gardening titles face when the snow starts to fly.  Gardening  junkies, in need of a fix to satisfy their addictive passion, will find plenty of inspirational advice to help them lay their plans for 2011.

This cover totally commits to Rule # 2:  Subject Matter Matters

It also honours Rule #3:  Benefits, Benefits, Benefits

In additon, it is clean and uncluttered, uses the “real estate” effectively, both for the main sell line and supporting hooks on the left hand side, and employs an elegant use of colour to help draw the eye down the page.

This cover will  jump off newsstands, and leap from subscribers mailboxes, into the hands of readers whose hearts will be pounding in anticipation.

Addictive magazines sell.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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