Covers Sell

Covers Sell

Trips

Posted by Scott On November - 9 - 2010

The Fall 2010 issue of British Columbia magazine features a cover that is the closest thing to a “lifestyle” cover I’ve ever seen them do.

The type treatment is bold, and alternates colors well to help the eye travel down the left hand side…great use of the cover real estate to take full advantage of merchandising realities.

The sky bar treatment is one of my favorites ever.  It really pops those three additional selling features, yet remains sophisticated while having fun.

Clean and uncluttered.  Strong benefit-oriented cover lines.  Promising fun and adventure.  This cover has the look of a winner.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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