Covers Sell

Covers Sell

Marilyn

Posted by Scott On October - 22 - 2010

Well, if this cover doesn’t take your breath away, you must not be a red-blooded American boy like me.  Or you must have been asleep for the past 50 years.

This cover works on so many levels one hardly knows where to begin:

White cover, check!

Iconic Celebrity image, check!

Worldwide Exclusive, check!

Clean and Uncluttered treatment, check!

Radically clear, check!

Promise of secrets revealed, check!

Perfect use of red to direct the eye down the page, check!

Love it.  Can’t wait to see the sale report in 3 months!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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