Covers Sell

Covers Sell

Marilyn

Posted by Scott On October - 22 - 2010

Well, if this cover doesn’t take your breath away, you must not be a red-blooded American boy like me.  Or you must have been asleep for the past 50 years.

This cover works on so many levels one hardly knows where to begin:

White cover, check!

Iconic Celebrity image, check!

Worldwide Exclusive, check!

Clean and Uncluttered treatment, check!

Radically clear, check!

Promise of secrets revealed, check!

Perfect use of red to direct the eye down the page, check!

Love it.  Can’t wait to see the sale report in 3 months!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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