Covers Sell

Covers Sell

Gold Rush

Posted by Scott On October - 29 - 2010

This archival image of a miner “panning” for gold makes the cover line Gold Rush conform to the 3 second rule…it’s radically clear what is being offered to readers.  The feature story, by award-wining author Charlotte Gray, is given plenty of room to breath.  We call that committing to the cover.  The Henry Hudson call out at the bottom uses color to draw the eye down the page.  The Gift Guide starburst is another classic device designed to help attract additional buyers, as are the 3 additional hooks in the colourful sky bar treatment.

With the run up in gold prices to close to $1,400 an ounce…the timeliness of our relationship to gold in Canada and the Klondike is another example of how past meets present in this entertaining and informative magazine.

The issue goes on sale November 29th.  It retails for $6.95

Look for promotions at Chapters/Indigo and HDS retail locations.

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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