Covers Sell

Covers Sell

Best Wildlife Pictures

Posted by Scott On October - 21 - 2010

Canadian Geographic is publishing its first-ever Special Interest Publication BEST WILDLIFE Pictures.

This high quality, perfect bound “bookazine” will retail for $12.95.

It will be a luscious 110 pages thick, perfect bound, glossy book with an oversized trim of 10 7/8th X 8.5.

There will be no advertising, making it the ultimate coffee-table gift item for the Holiday Season.

Subscribers do not get this issue, so over 200,000 dedicated Canadian Geographic customers will be looking for it at newsstands.

The On Sale date is November 1, 2010.  Look for POP promotions at Chapters/Indigo, Shoppers Drug Mart, Safeway, Hudson News, and other fine retailers.

Note:  The back cover features a group of Owls.  A contest to encourage dual facing displays for retailers has been launched.  The winner gets an Apple Ipad.

(See New & Networthy section of for more details)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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