Covers Sell

Covers Sell

Best Wildlife Pictures

Posted by Scott On October - 21 - 2010

Canadian Geographic is publishing its first-ever Special Interest Publication BEST WILDLIFE Pictures.

This high quality, perfect bound “bookazine” will retail for $12.95.

It will be a luscious 110 pages thick, perfect bound, glossy book with an oversized trim of 10 7/8th X 8.5.

There will be no advertising, making it the ultimate coffee-table gift item for the Holiday Season.

Subscribers do not get this issue, so over 200,000 dedicated Canadian Geographic customers will be looking for it at newsstands.

The On Sale date is November 1, 2010.  Look for POP promotions at Chapters/Indigo, Shoppers Drug Mart, Safeway, Hudson News, and other fine retailers.

Note:  The back cover features a group of Owls.  A contest to encourage dual facing displays for retailers has been launched.  The winner gets an Apple Ipad.

(See New & Networthy section of CoversSell.com for more details)

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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