Covers Sell

Covers Sell

WW1 Special

Posted by Scott On October - 8 - 2010

For the first-time ever, Legion magazine is publishing an SIP (Special Interest Publication).

This oversized 9 X 11 3/4 “book” is printed on 100lb Cover Stock and is UV coated.  It is 100 pages thick and perfect bound.  It will retail for $14.95.

Look for special retail promotions with Chapters/Indigo; Wal Mart; Shoppers Drug Mart, and other fine retailers.

This highly visual treat is written by respected historian and author Tim Cook.  The issue goes on sale November 22nd, just in time for the Christmas rush.

The Legion has over 250,000 loyal subscribers, however the SIP, is available only on newsstands.  A full-page house-ad promoting the issue can be found in the Nov/Dec “Ships” issue, which goes on sale November 1st.

The cover combines 4-color and black and white to create a haunting effect that is both vintage and modern simultaneously.  The cover slash and starburst add the circulation sizzle of time-tested devices.  

The Legion branding and bar code treatments are simple, subdued and elegantly managed in the black frame.

The support from our distributor LMPI and the wholesale and retail community on this project has been extraordinary and very much appreciated.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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