Covers Sell

Covers Sell

WW1 Special

Posted by Scott On October - 8 - 2010

For the first-time ever, Legion magazine is publishing an SIP (Special Interest Publication).

This oversized 9 X 11 3/4 “book” is printed on 100lb Cover Stock and is UV coated.  It is 100 pages thick and perfect bound.  It will retail for $14.95.

Look for special retail promotions with Chapters/Indigo; Wal Mart; Shoppers Drug Mart, and other fine retailers.

This highly visual treat is written by respected historian and author Tim Cook.  The issue goes on sale November 22nd, just in time for the Christmas rush.

The Legion has over 250,000 loyal subscribers, however the SIP, is available only on newsstands.  A full-page house-ad promoting the issue can be found in the Nov/Dec “Ships” issue, which goes on sale November 1st.

The cover combines 4-color and black and white to create a haunting effect that is both vintage and modern simultaneously.  The cover slash and starburst add the circulation sizzle of time-tested devices.  

The Legion branding and bar code treatments are simple, subdued and elegantly managed in the black frame.

The support from our distributor LMPI and the wholesale and retail community on this project has been extraordinary and very much appreciated.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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