Covers Sell

Covers Sell

Escape to Paradise

Posted by Scott On October - 8 - 2010

Canadian Geographic TRAVEL has just completed their Winter 2010 issue.  This cover is clean and uncluttered.  It uses hot neon colors to accent the sell lines. And it promises a package of great southern destinations to warm your soul, cleanse your skin, and get you dancing to the music.  Lots of benefits, benefits, benefits. 

The Spring 2010 issue is up 9% from prior year, the Summer 2010 issue is up 38% from prior year, and this cover looks to build on that momentum.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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