Covers Sell

Covers Sell

Escape to Paradise

Posted by Scott On October - 8 - 2010

Canadian Geographic TRAVEL has just completed their Winter 2010 issue.  This cover is clean and uncluttered.  It uses hot neon colors to accent the sell lines. And it promises a package of great southern destinations to warm your soul, cleanse your skin, and get you dancing to the music.  Lots of benefits, benefits, benefits. 

The Spring 2010 issue is up 9% from prior year, the Summer 2010 issue is up 38% from prior year, and this cover looks to build on that momentum.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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