Covers Sell

Covers Sell

Fly Fusion Top 20 Collectors Edition

Posted by Scott On October - 7 - 2010

Fly Fusion magazine debuted in 2006 as a quarterly publication.  Fly Fusion has always focused exclusively on tactical “how-to” and inspirational editorial content that speaks to both the artistry, science and soul of the sport.  Fly Fusion has never done “where to” or “destination” editorial content…until now.

This cover is the first-ever SIP (Special Interest Publication) from Fly Fusion.  It will retail for $8.95 (the normal rate is $7.95) and will debut on newsstands October 18th, 2010.

“We were overwhelmed with the support we received for this special issue, given that we pitched this to our advertising partners at the peak of the recession when ad dollars were limited. This issue is a testament to what you can do when you marry loyal ad partners with a quality product and solid editorial, said Jen and Chris Bird, Co-Publishers.

The magazine sells as well, and sometimes even better,  in the United States than it does in Canada.  This particular cover, with it’s warmth, it’s tropical appeal, promises great fishing at the worlds greatest locations just as our weather here is getting a bit nippy.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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