Covers Sell

Covers Sell

Dazzling Dahlias

Posted by Scott On August - 27 - 2010

The Fall 2010 issue of GardenMaking (the new launch by Beckie Fox and Michael Fox) hits shelves this week.
The third issue of the “reader-focused” gardening title is packed with inspirational advice, plant portraits, and breath-taking photography.
Look for retail promotions at Chapters/Indigo and Wal Mart.
Also note that on page 77, a full page ad gives gardening addicts a sneak preview on what issue #4 might look like.

One Response to “Dazzling Dahlias”

  1. Paul Jones nails it when it comes to Church and State.

    When it comes to the covers and cover topics, we all need to work together as a team in order to maximize the newsstand sales of any magazine. “Sales” to the business side of magazine is equal to “Readership” on editorial. A great cover that maximizes newsstand sales will also influence our subscribers to pick it up off the coffee table and read it.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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