Covers Sell

Covers Sell

Zoomer Levitates

Posted by Scott On August - 21 - 2010

At the PBAA Canada 2010 Conference yesterday, Zoomer editor-in-cheif Suzanne Boyd talked a bit about covers.  Joining her on stage was Marisa Latini, Director of Consumer Marketing, and Craig Sweetman, Account Executive from Coast to Coast.

Apparently, this exclusive cover shot was taken over a year ago, and the folks at Zoomer have eagerly been awaiting the opportunity to use it.

“We are expecting great sales from the September issue — it’s got the winning formula of  a powerful photograph of an icon linked to a strong theme, bold cover lines and high-quality production.  We have done well with iconic celebrities on the cover…like the Queen or Gretzky,” says Marisa Latini.

The cover is very Vanity Fair-esque.

Boyd confessed that she is a magazine junky.  She also acknowledged that Vanity Fair is a magazine that she has carefully tracked and admired for many years.

Craig Sweetman noted that Coast to Coast was working closely with their wholesale and retail trading partners to get Zoomer merchandised alongside Vanity Fair on mainline racks.

I predict that this cover will be a winner.  It will be on sale September 20th.  Cover price $4.50

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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