Covers Sell

Covers Sell

STEELHEAD

Posted by Scott On July - 26 - 2010

Fly Fusion is a quarterly magazine focused on fly-fishing addicts, both in Canada and the United States.

We approached the cover design on this issue almost as if it were an SIP (Special Interest Publication).

You will note that the word “Steelhead” appears four times:  First in the drop down box, secondly as the main selling feature, third with a supporting sell line and fourth with the bottom reference to Trey Combs, steelhead author.  And in case you were wondering, yes that is a monster Steelhead that you are making eye-contact with emerging from the depths.

  1. Radical Clarity
  2. Committing to the Cover
  3. The 3-Second Rule

These were the guiding rules used.  The Fall 2010 issue goes on sale August 23rd.  Cover price $7.95.

 

One Response to “STEELHEAD”

  1. Sean says:

    That is a beautiful cover. I would definitely buy it just because of the steelhead.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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