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Covers Sell

PIRATES…an Iconic Theme!

Posted by Scott On July - 8 - 2010

Canada's History - Pirates

This cover is a big test for Canada’s History…as it reaches out to broaden the market appeal of what Canadian history is all about.

First: it breaks the rule about black over white backgrounds…but if ever there was ever a time to go black, this is it
Second: it radically commits to the subject matter and is not at all cute with the cover lines
Third: the typography is assertive
Fourth: clean and uncluttered
Fifth: taps into iconic image

Given the recent box office success of The Pirates of The Caribbean series of movies…this cover hopes to mine the “treasure trove” of lore, Halloween fantasy and Hollywood fascination with Pirate culture.  And considering what is happening in Somalia these days, pirating is very much alive and creating new history.

The August/September issue of Canada’s History is on sale July 26th. Look for retail promotions at: Chapters/Indigo, Coles/Smithbooks, and Presse Commerce locations.

3 Responses to “PIRATES…an Iconic Theme!”

  1. Christina Baird says:

    How bold of Canada’s History. Quite a departure from covers of the past but who could possibly resist this read, either as a newsstand buyer or subscriber? This issue won’t sit idly on the mainline or coffee table. I never knew Canada had bloodthirsty pirates and I can’t wait to read all about it. Good job, Canada’s History.

  2. Paul Jones says:

    I love the “eye” contact with the skull. Full disclosure: I’m on the Board of Canada’s History.

  3. Can’t wait to have this issue on the newsstand. It is a fabulous looking cover.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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