Covers Sell

Covers Sell

RollingStone Cover Rocks the World

Posted by Scott On June - 26 - 2010

The article (The Runaway General) appeared on their web site early last week.  Copies were available for purchase on newsstands on Friday, June 25th.  The cover was not unveiled on the web until this morning.

Rule #6: Be Controversial

If you needed any proof that magazine journalism is alive and well, and that hard-hitting, on-the-ground investigative story-telling is critical in shaping public opinion, and can change the course of history, then you must disagree with the President of the United States.

No U.S. President, not even Abe Lincoln, has fired two Generals during a time of War (and Obama still has over two years to go in his first mandate).

I’m delighted that RollingStone magazine’s reach and influence is that viral, that influential…that it can rock the world.

The editor and art director clearly never expected such an outcome, since Obama’s General is prioritized third in the real estate pecking order on the left-hand side of this eye-popping cover.  Not only did the General tell all, apparently Lady Gaga tells all too.

This Summer Double Issue is sure to be a winner at the newsstands.

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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