Covers Sell

Covers Sell

500 Reasons to Buy

Posted by Scott On June - 22 - 2010

This cover from Canadian Business is a winner.   It perfectly illustrates the importance of two important Newsstand Rules.

Rule #12:  Use Bold Type Treatments
Rule #15:  Develop Annuals and build them up

The use of a gold border highlights the issue’s importance and value proposition.
Note the $6.95 cover price.  Canadian Business normally sells for $5.95.

Talk about radical clarity!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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