Covers Sell

Covers Sell

500 Reasons to Buy

Posted by Scott On June - 22 - 2010

This cover from Canadian Business is a winner.   It perfectly illustrates the importance of two important Newsstand Rules.

Rule #12:  Use Bold Type Treatments
Rule #15:  Develop Annuals and build them up

The use of a gold border highlights the issue’s importance and value proposition.
Note the $6.95 cover price.  Canadian Business normally sells for $5.95.

Talk about radical clarity!

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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