Covers Sell

Covers Sell

New Yorker Sept 24, 2001

Posted by Scott On June - 7 - 2010

Do you remember where you were and what you were doing when the Towers fell? This cover pays tribute to the tragedy in a way that only the New Yorker could achieve.

This cover triumphs, in every way, despite breaking a number of rules such as:
Rule # 11:   Color over Black
Rule #12:    Use Bold Type Treatments
Rule #13:    Don’t be Depressing
Rule #27:    Use Cover Lines

According to ABC statistics, this issue sold 162,647 copies at newsstands.  The average sale on all other issues in 2001 was 44,430 copies.  Therefore this classic cover sold 118,217 more copies than the average, an increase of over 266%.

New Yorker Sept 24 2001, is it Hall of Fame worthy?

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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