Covers Sell

Covers Sell

Vanity Fair Aug 1991

Posted by Scott On June - 7 - 2010

An Annie Leibovitz classic, this cover sparked considerable controversy, and lots of free promotional support, when it hit shelves in August of 1991.

According to Wikipedia “the frankness of Leibovitz’ portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.”

Demi Moore was 7 months pregnant when the picture was taken.

According to ABC, the issue sold 546,766 copies. The other 11 issues that year averaged 292,874. Therefore it beat the others by 253,892 copies or 87% more copies sold.

Vanity Fair Aug 1991, is it Hall of Fame worthy?

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Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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