Covers Sell

Covers Sell

Vanity Fair Aug 1991

Posted by Scott On June - 7 - 2010

An Annie Leibovitz classic, this cover sparked considerable controversy, and lots of free promotional support, when it hit shelves in August of 1991.

According to Wikipedia “the frankness of Leibovitz’ portrayal of a pregnant sex symbol led to divided opinions, ranging from complaints of sexual objectification to celebrations of the photograph as a symbol of empowerment.”

Demi Moore was 7 months pregnant when the picture was taken.

According to ABC, the issue sold 546,766 copies. The other 11 issues that year averaged 292,874. Therefore it beat the others by 253,892 copies or 87% more copies sold.

Vanity Fair Aug 1991, is it Hall of Fame worthy?

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Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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