Covers Sell

Covers Sell

Biggest Summer Issue Ever

Posted by Scott On May - 18 - 2010

The Pink Bubble Burst proudly proclaims that size does indeed matter on newsstands.

The Summer issue of Fashion is pleasingly plump with a page count of 202 pages.  Nice to see such a big thick issue packed with great ads and fantastic editorial.  Readers are going to devour this one.

The Cover Girl features Sex and the City’s Sarah Jessica Parker, looking fabulous…great hair, great eye-contact, great clothes.

The issue hits newsstands May 24th, perfectly timed with the debut of Sex and the City 2, the movie, which is released on May 27th.

This cover is flawless.  The less-is-more colour scheme is stylish, powerful, and elegant.  The eye travels effortlessly from hook to hook.  This cover easily competes with the best Cosmo covers (sans sex tips).  We love the playful confidence Fashion shows by weaving Sarah into their logo…creating a fantastic 3D effect

Watch for this issue to shatter some sales records!

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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