Covers Sell

Covers Sell

Archive for the ‘Quiz Show’ Category

Vanity Fair Quiz…Test Yourself!

Posted by Scott On August - 23 - 2017

Test your knowledge of Vanity Fair covers.  Which of these 4 Covers was the best-seller in 2016 in Canada?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

And try your luck at the Bonus Question at the end!

Feb 2016                                     May 2016

Jul 2016                                      Oct 2016

 

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

Bonus Question:  How did the Jan 2017 issue (J. Law) sell compared to these?

Answers:

#1:  Jul 2016…Queen…sold 37,590 copies, at a 50.4% sell-thru!   (Still lots of Brits in Canada!)

#2  Oct 2016…Bruce…sold 27,736 copies  (2nd best of year…The Boss still Rocks!)

#3  May 2016…Streep…sold 25,145   (4th best of year…star fading?)

#4  Feb 2016…Kelly…sold just 20,981 copies   (Worst performer of the year.  Legend in her own mind.)

Bonus Question Answer:

If you guessed it was better then all except the Queen, you are right.  This beauty sold 30,778 copies!

It will be interesting to see how the Aug 2017 issue, featuring Serena Williams will do?  Odds are it will do well!

 

National Geographic Quiz (Test Yourself)

Posted by Scott On July - 14 - 2017

Quiz_ShowTest your knowledge of National Geographic covers.  Which of these 4 Covers was the best-seller in 2016 in Canada?  The answer may surprise you!

Better yet, try ranking them from #1 to #4, with the 4th being the worst-seller of the year.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

And try your luck at the Bonus Question at the end!

Feb 2016                                                   Aug 2016

2016 Feb2016 Aug

 

Oct 2016                                                   Nov 2016

2016 Oct2016 Nov

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

Bonus Question:  How did the Mar 2017 issue sell compared to these?

2017 Mar

 

Answers:

#1:  Feb 2016…Under London…sold 18,932 copies   (Still lots of Brits in Canada)

#2  Aug 2016…DNA…sold 15,757 copies  (Science works, bold type treatment)

#3  Nov 2016…MARS…sold 14,723   (Science works, bold type treatment)

#4  Oct 2016…Back to Nature…sold just 8,544 copies   (Topless girls a no no with National Geo crowd)

Bonus Question Answer:

If you guessed it was the best of all, you are right.  This beauty sold 21,422 copies, up 110% from prior year’s issue!   (Bad Boys Sell)

 

 

Toronto Life Quiz 2016 Covers

Posted by Scott On June - 23 - 2017

Quiz_ShowTest your knowledge of Toronto Life covers.  Which of these 4 Covers was the best-seller in 2016?

Better yet, try ranking them from #1 to #4.

  • Get none right…you are a Dunce.
  • Get #1 right…you graduate High School
  • Get #1 & #2 right…you graduate University
  • Get all 4 in order…Masters Degree

Mar 2016                                                   Apr 2016

2017 Mar2017 Apr

 

Sep 2016                                                   Dec 2016

2017 Sep2017 Dec

 

Don’t look yet!

Don’t cheat!

Scrowl down for Answers…

Answers below:

 

 

 

#1   Dec 2016 (Trudeau) sold 8,869 copies!

#2  Sep 2016 (Murder) sold 8,705 copies.

#3  Mar 2016 (Legal-ish) sold 8,110 copies

#4  Apr 2016 (Where to Eat) sold 7,267

 

Apparently TL Readers like our handsome Prime Minister, and his policy to legalize weed!

All strong cover treatments and subject matter choices!

 

 

Final Clue…Art Directors Rule!

Posted by Scott On June - 1 - 2012

I’m putting the finishing touches on the 2012 Quiz Show, to be featured in Toronto, at the annual MagNet Conference, Wednesday at 4pm.

Art Directors, Publishers, Editors, and Circulation experts won’t want to miss this opportunity to hear a lively Q & A roundtable discussion with 3 of Canada’s most critically acclaimed art directors, Jason Logan, Rogers Publishing, Brian Morgan, The Walrus, Christine Dewairy, Toronto Life.   Time will be allotted for questions from the audience.  We will be delving deep into the question:  “How does an Art Director make a cover?” and all the complexities that surround the process.

Don’t miss your chance to take home a $2000 check, courtesy of Presse Commerce, for the winner of the Esquire Quiz, which will get you geared up for an exciting and thought provoking afternoon.

Here’s the final clue:

Quiz Show Clue

Posted by Scott On May - 25 - 2012

The Quiz Show returns from Las Vegas, where it received rave reviews from members of the City & Regional Magazine Association.  The Show was heavily attended by art directors.

This year’s show at the MAGNET Toronto event, features three of Canada’s finest art diretors.  I will be doing a Q & A to get at the “process” these art directors, and their teams, employ to arrive at a final cover subject and cover treatment.  You don’t want to miss out.

Space is limited, so sign up right away, and tell your art director friends!

Jason Logan, Creative Director, Rogers Publishing; Christine Dewairy, Art Director, Toronto Life; and Brian Morgan, Art Director, The Walrus

Here the latest clue:

WIN a $2000 check for a newsstand promotion with Presse Commerce! 

Quiz Show Goes VEGAS!

Posted by Scott On May - 15 - 2012

The Newsstand Cover Quiz Show is going Vegas. 

On Monday, May 21st, 2012, the Quiz Show will be presented at the City & Regional Magazine Association (CRMA) annual convention, in Las Vegas, Nevada.

If you want to get the answers to the Esquire Quiz, fly down and get the inside edge.

 http://www.citymag.org/City-and-Regional-Magazine-Association/CRMA-Membership/Membership/CRMA-2012-Annual-Conference/

The Quiz Show then returns to Toronto, at the MagNet Conference, on Wednesday, June 6th, 2012.  This year’s theme:  Art Director’s Rule!  Come hear how three of Canada’s top art directors create winning covers.

Jason Logan, Creative Director, Rogers Publishing; Christine Dewairy, Art Director, Toronto Life; and Brian Morgan, Art Director, The Walrus

Take part in the Esquire Quiz, for your chance to win a $2000 check from Presse Commerce for newsstand promotion for your magazine.

Here’s a clue.   Him or Him or Him?

Be sure to register early, as seating capacity is limited.  You don’t want to miss out on a chance to be a hero and bring home $2,000 for your magazine.

Sign up todayhttp://magnet.magazinescanada.ca/

Quiz Show 2012–Art Directors Rule

Posted by Scott On May - 10 - 2012

The 2012 Quiz Show at the MagNet Conference, Wednesday, June 6th, 2012, will feature three of Canada’s finest Art Directors for a Q & A on the Cover Development Process.

Jason Logan, Creative Director, Rogers Publishing; Christine Dewairy, Art Director, Toronto Life; and Brian Morgan, Art Director, The Walrus; will be this year’s star guests, as they share insights on how the cover process works, who is involved, what matters, and how covers evolve creatively from concept to completion.

Jason Logan, Creative Director, Rogers Publishing; Christine Dewairy, Art Director, Toronto Life; and Brian Morgan, Art Director, The Walrus

This year, covers from Esquire magazine will be featured in an audience particpation warm-up event, with a lucky attendee walking away with a $2000 check for a newsstand promotion, sponsored by Presse Commerce. Click on Images to Zoom in.

Plus, you’ll get insight on the 30 Rules for newsstand succsess, and an inspirational Quiz Show session, with the audience matching wits with our Celebrity Art Directors…after all, Art Directors Rule!

Last year’s event was a sell-out, and seating is limited, so don’t miss out.

To register, click on this link:http://magnet.magazinescanada.ca/

Act Now to reserve your seat, and to secure a chance to be a hero and bring home $2000 for your magazine!

Azure, Quiz 1

Posted by Scott On October - 11 - 2010

In honour of Azure’s recent 25th Anniversary party, this Quiz highlights 30 of Azure’s great covers.

Enjoy the Quiz Show.

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 56]

Azure, Quiz 2

Posted by Scott On October - 11 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

 

[QUIZZIN 47]

Azure, Quiz 3

Posted by Scott On October - 11 - 2010

Simply choose the cover that out sold the others.

Click on the cover to see full image.

[QUIZZIN 48]

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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