Covers Sell

Covers Sell

Archive for the ‘Then and Now’ Category

Atomic Ranch has New Look

Posted by Scott On May - 6 - 2016

thenandnow_125x125One of my favorite magazines in the Homes category is a magazine called Atomic Ranch.  Their tag line:  Mid Century Marvels, gets to the nub of what the magazine’s editorial focus has been.  The magazine was recently sold by the original founders to Engaged Media, Inc.

The new management has come out with their first “Special Issue”, which is called “The Renovation Guide”, and is it ever impressive.  The magazine is 134 pages thick, and is packed with before and after shots of six recently renovated homes.

The magazine’s cover, and interior layouts have been redesigned to be much less quirky, and more akin to what you’d find in Dwell.  It appears that they want to broaden the appeal of this niche magazine so that it not only appeals to the purists, but to anyone with an eye to modern design.

The magazine retails for $14.99 in Canada.  I urge you to pick up a copy.

2106 Spring

 

 

2016 Spring2015 Winter (Small)2015 Summer (Small)2015 Spring (Small)

Canadian Scrapbooker Re-Brands to Creative Scrapbooker

Posted by Scott On January - 20 - 2016

thenandnow_125x125The dynamic duo that launched Canadian Scrapbooker 10 years ago has announced that they are changing the magazine’s name to Creative Scrapbooker.

Katharina Doyle (Co-Founder & Publisher) and Jackie Ludlage (Co-Founder & Editor-In-Chief) have also announced that they will be making the magazine available in the USA at select Barnes & Noble stores.

“After 10 years of developing a reputation as an inspirational and technique-rich magazine that is available in both print and digital formats, this new name will embrace their international growth plans,” says Scott Bullock, newsstand strategist.  “Newsstand sales of this high quality publication have been up for six straight issues over the past year and a half.”

The new name debuts with the Spring 2016 issue, which goes on sale February 29th, 2016.  The magazine’s cover price remains $11.99.

“We are pleased to take this opportunity to rebrand and rename our magazine to showcase the talent we have in Canada, and we now invite our international readers to be a part of each upcoming issue.  We hve grown into a company that has global reach, and we want to reflect that within our magazine, ” say Jackie Ludlage.  “We will continue to have the same dedicated, energetic, and creative team that our readers and followers have come to know and love.”

“Our name change to Creative Scrapbooker reflects the importance of our social media identity.  We feel this is the right time to re-brand and grow,” says Katharina Doyle.

Canadian Scrapbooker was created in 2005 and has become an innovative global leader in the paper crafting industry.  The magazine was the dream of two women in Alberta, who set out to give Canadian paper crafters a voice.

Canadian Cover:

2016 Spring1 (Small)

USA Cover:

2016Spring2 (Small)

 

Previous Look:

 

2015 Fall (Small)2015 Winter (Small)

 

 

 

 

 

 

 

Legion Refreshes Look

Posted by Scott On January - 20 - 2016

thenandnow_125x125Legion Magazine has been publishing for 90 years…quite a milestone in Canadian Publishing.  To celebrate, the Publisher Jennifer Morse unleashed their amazing Art Director, Jason Duprau, to come up with a refreshed look.  Here’s the inside scoop:

“We have come a long way. Legion Magazine is entering its 90th year of publishing and going strong. To mark our anniversary, we have refreshed the look and content of the magazine. More pages are being devoted to coverage of Canada’s military history and current issues related to veterans and defence. New sections have been added, including “Heroes and Villains”, “Artifacts” and “My Story”—we hope you enjoy them. Also during this anniversary year, we are taking a nostalgic look back at where we have come from in “Our back pages”. We have even improved the readability of the text itself. As always, we will continue to present rare archival and rich contemporary photography to complement the powerful stories our writers tell. And most importantly, we look forward to sharing more of this country’s history with you. We wish you good reading.”

Jennifer Morse General Manager “For our 90th Anniversary re-launch, we decided it was a perfect opportunity to give the magazine a complete visual overhaul. Our goal was to create a magazine that was both bold yet elegant and sophisticated. We started with the cover and development of a new wordmark for the magazine. We’ve committed to a clean, uncluttered cover, emphasizing iconic photography, bold cover lines and a clear and concise skybar. For the interior, a new grid was developed to allow more whitespace, which allows visuals much needed breathing room and increases readability. We selected a new family of fonts to achieve striking typography and developed various devices to pull readers from page to page.” Jason Duprau Art Director, Circulation and Production Manager

 

After Result

2016 JanFeb (Small)

 

Before

NovDec 2015 (Small)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Happy Birthday

Posted by Scott On October - 14 - 2015

Playboy’s first issue.  It sure seems like a long time ago.  Now the 62 year old publication has announced it will no longer feature nude women.

 

playboys-first-magazine-december-1953-marilyn-monroe-reprint_550-239x300

 

 

 

 

 

Re-Design For SuperTrax

Posted by Scott On September - 3 - 2015

thenandnow_125x125The new issue of SuperTrax (Volume 27 #1) is sporting a new look, courtesy of Art Director Andrew Knor.  The issue goes on sale October 12th, 2015.

“Revamping of some of the key elements for this issue, we moved the Supertrax logo up into the sky bar on a clean, white surface in order to optimize the presentation of the new Ski-Doo Blizzard. The logo was made horizontal, rather then slanted.   We then lead their eye to the numerical “160” New Sleds in a bold font on a subtle button that pops on the white background. We then worked in some action shots, including a picture of each of the top four manufacturers.  This assures the reader that nothing has been missed, and this issue is well worth picking up on the newsstand,” says Knor.

Vol 27 #1

25 #2 (Small)25#3 (Small)

 

 

 

 

 

 

Canadian Running New Look for 50th Issue

Posted by Scott On May - 5 - 2015

thenandnow_125x125The May/Jun 2015 issue of Canadian Running is a milestone for the publication.  This is the 50th issue of the magazine.

To celebrate, Publisher Sam Cohen, Editor-in-Chief Michael Doyle,  and Art Director Warren Wheeler, have unveiled a new look.

It’s a gentle evolution, but presents a much cleaner, bolder and powerful poster-like quality.

 

2015 MayJun

 

2014 04

 

Maxim Grows Up

Posted by Scott On February - 27 - 2015

thenandnow_125x125Maxim magazine has announced an all new look and positioning effective with the March 2015 issue. The once hyper-successful “lads magazine” has experienced a sharp decline in circulation recently, down 33% in the first half of 2014.  The magazine, which was launched in 1995 reached a zenith of 2 million circulation.

The redesigned magazine targets an older, more affluent audience to match the magazine’s core readership, which has seen its average age increase by 10 years over the past decade. “Our guy has grown up,” said publisher Kevin Martinez. “He’s 33, starting to make money and looking at his life differently, ” according to an article in Ad Week.  

Apparently, the less raunchy approach to both the covers and the interior content, has resulted in a success with advertisers.  The March issue is up 30 pages-a 289 percent increase-from a year ago.  High-end brands like Prada, Armani, Marc Jacobs, Calvin Klein and Bloomingdale’s, have bought ads aimed at the older, more sophisticated male target.

The new cover approach steers clear of any cleavage or bikinis, and is a “less is more” approach.  See new cover and 2014 covers below.

Mar 2 2015

JanFeb 2014Mar 2014

Apr 2014May 2014

Jun 2014JulAug 2014

Sep 2014Oct 2014

Nov 2014Dec 2014

New Look for Canada’s History

Posted by Scott On February - 17 - 2015

thenandnow_125x125Canada’s History is unveiling a new look, effective with the Apr/May 2015 issue.  Here’s what the Editor-In-Chief Mark Reid says:

 

Apr 2015 (Small)

“In 2015, Canada’s History — formerly The Beaver magazine — will mark its ninety-fifth birthday. As Canada’s second-oldest magazine, we’re proud of our past, but also focused on the future.

For more than a year, the editorial team, led by art director James Gillespie, has worked on a refreshed design that places Canada’s History squarely in the spectrum of twenty-first-century publishing. It was truly a team effort, with special thanks going out to design consultant Karen Simpson for her advice and encouragement.

Our new look, which debuts with our April-May 2015 issue, features new fonts and font sizes that improve readability.
Both the front and back of book sections have been streamlined. The Currents section is now more visually dynamic, and some regularly recurring items — such as “Brush Strokes” — have been re-imagined for a modern audience. Our former Reviews Section is now titled Books, and will feature not only book reviews but also interviews with authors, book excerpts and other items of interest to readers.

The features section also received a makeover, and now employs a tasteful design that showcases — rather than competes with — the words, pictures and paintings. Layouts are cleaner thanks to the creative use of white space.

As many readers know, Canada’s History used to be called The Beaver, and we have not forgotten our historic connection to that iconic publication, or the Hudson’s Bay Company, which launched the magazine in 1920 as an internal newsletter. In Canada’s History you will find many nods to our past; we’ve retained our Trading Post column that showcases fur trade-era artifacts; every feature article ends with a small beaver icon; and we’ve renamed the Letters page “The Packet,” as it was called back in 1920 when the magazine was launched.

In unveiling our new look, we pledge to do our best to honour the legacy of this historic publication. And we look forward to sharing Canada’s stories for many years to come.”

Mark Collin Reid
Editor-in-Chief, Canada’s History magazine

New Look for Mojo

Posted by Scott On September - 22 - 2014

thenandnow_125x125Art Director Amy McCleverty has just unveiled her “refreshed” new look for Motorcycle Mojo.

The title has been on a roll of late, with the last nine straight issues outselling the same issue from prior year.

Here’s what Amy had to say about the re-design:  “We are very excited about our new look, a refresh was over due!

Freelance art director, Gary Davidson got the ball rolling with the new direction.

Bold new fonts, big images and more white space give the magazine a fresh, modern look. Motorcycles are our reader’s passion, so we are keeping it fun and the focus on beautiful bikes, amazing travel, and industry news.

The cover is very different, with a white bar behind the logo, which we hope will make us stand out from the crowd on the newsstand. It also allows for a sky bar that is legible and room for more photos. The cover lines are bold, and lots of them.”

 

Nov 2014

 

SeptOct 2014Jul 2014 (Small)

Canadian Antiques & Vintage

Posted by admin On August - 15 - 2014

thenandnow_125x125The Upper Canadian Antiques Showcase is being re-launched as Canadian Antiques & Vintage effective with the September/October 2014 issue. Canadian Antiques & Vintage has a history of publication in Canada dating back over 50 years, to 1963.  The publication was a merger of Canada’s two best-known antiques publications: Antique and Collectibles Showcase (dating to 1963) and The Upper Canadian (in continuous publication since 1980) following their acquisition in 2005 by Canadian publisher 2Brilliant Media Inc.

Publishers Herb and Sophie Bond say that:

“Canadian Antiques & Vintage serves its readers and advertisers through extensive coverage of national trends in the collection of antiques, folk art, vintage fine art, and vintage collectibles. We deliver: feature stories, authored by experts, on pieces and genres of collecting; detailed on-the-ground coverage of local and regional shows and auctions, including every major national event; personal profiles of passionate Canadian antique collectors young and old – why they collect, what they collect, how they began, the changes they’ve witnessed; insightful conversations with dealers and those in the antiques trade, where secrets are often shared; ‘how to’ collecting articles; hints on decorating with antiques; legal comment on a variety of collector concerns; antique-related travel in Canada, and also internationally, for readers on the antiques hunt; ‘Q&A’ decoding of heirloom treasures; book reviews across a wide variety of collecting; significant collections of Canadiana seen in museums across the nation. More than that, Canadian Antiques & Vintage is the place where Canadian collectors congregate and come together around their passion, offering their insight and experience to others.  Simply put, our readers recognize us as the voice of the tribe.”
The magazine is upgrading to perfect binding, and the cover price will be raised from $6.95 to $7.95, and will be published six times per year.
Coast to Coast will be the distributor, working with CoversSell.Com.
SepOct 2014JulAug 2010 (Small)

 

 

VIDEO

TAG CLOUD

Azure (10)
Canadian Geographic (10)
Check Up (105)
Circasaurus (49)
Cover Fight (20)
Cover of the Week (188)
Covers that Sell (228)
Esquire (10)
Hall of Fame (17)
New and Net-worthy (186)
Quiz Show (4)
Texas Monthly (10)
The Beaver (10)
Then and Now (32)
Uncategorized (11)

WP Cumulus Flash tag cloud by Roy Tanck and Luke Morton requires Flash Player 9 or better.

Sponsors

About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

Twitter

    Photos

    See you at the Newsstand .....
    Garden Making issue 4 promo at Chapters Our Feature pktNewsstand Marketer of The Year 2010Scott in the countyIMG_3227Can Geo's Overwaite RackCanGeo201006 SafewayGeo201006Chapters End CapWall of Covers at Native PeoplesDay at RacesVespa at BeachCanadian Geo's Great Wall of CoversGarden Making issue 2 promo at Wal-Mart New Release RackGarden Making issue 2 promo at Chapters End CapPools at CostcoWalmart PromotionPools, Spas & Patios at ZellersHome Depot (Pools, Spas & Patios + Canadian Geographic)Garden Making Launch at ChaptersKen Whyte's Wall of CoversBucky