Covers Sell

Covers Sell

Archive for the ‘Cover of the Week’ Category


Posted by Scott On April - 8 - 2016

cover_of_the_week-125x125The April 2016 issue of Chatelaine looks like a winner to me.

While the international media has been gushing about the Prime Minister’s good looks, Chatelaine has decided to remind us that his wife Sophie is certainly worthy of her own moment in the spotlight.

The other hooks certainly suggest this issue is packed with good stuff.

Look for this one to sell, sell, sell.

april 2016

Adele so Vogue

Posted by Scott On March - 1 - 2016

cover_of_the_week-125x125The March 2016 issue of Vogue features the singing sensation Adele on the cover.  Smart of Vogue to use this musical star as their cover girl.  She looks great…and very approachable.

Amazing eyes, lips, and hair.

Look for this cover to sell well.

This issue of Vogue has 405 ad pages, the most ad pages of any of the top Fashion magazines for the important Spring season.

adele-vogue-cover-march-2016 (Small)



Trump For Dummies

Posted by Scott On January - 22 - 2016

cover_of_the_week-125x125The February 1st, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies

From Wikipedia, the free encyclopedia
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.



SI Names Serena Williams Sportsperson of the Year

Posted by Scott On December - 15 - 2015

cover_of_the_week-125x125Sports Illustrated‘s December 21st, 2015 issue names Serena Williams the Sportsperson of the Year.

She is the first solo female athlete to be given this award in 32 years.  Runner Mary Drecker won it in 1983.  In 1999 the U.S. Womens Soccer Team was chosen. Sharing the honour with other athletes happened in 1984 Mary Lou Retton (gymnist)  and in 1994 Bonnie Blair (speedskater).

In the past the award was called the Sportsman or Sportswomen of the Year.

In an On-line Readers Poll by Sports Illustrated the result was different.   Triple Crown winning horse American Pharaoh was chosen as the winner!  No animal has ever won the award.

Managing Editor Chris Stone is quoted as saying the cover shot photo concept was Serena’s idea, intended to express her idea of femininity, strength, and power.


Newsmakers of the Year

Posted by Scott On December - 11 - 2015

cover_of_the_week-125x125The December 14th, 2015 issue of Maclean’s is one to watch.  This “Special Collectors Issue” is both a serious, yet fun, read.

The cover is an interesting mash-up of people from all over the planet.

The bold red banner (almost like a belly-band) across the cover works overtime.  It’s bold and and aggressive, and tells us exactly what they are selling.

Look for sales to spike.


NewsMakers 2015

Time’s Person of the Year Announced

Posted by Scott On December - 9 - 2015

cover_of_the_week-125x125Time Magazine has chosen Angela Merkel as their Person of the Year cover for 2015.

Also included below are the Person Of the Year covers from 2000 to 2014.


The Short List under consideration was:

  1. Abu Bakr Al-Baghdadi, who as leader of ISIS has inspired followers to both fight in his self-declared caliphate of Iraq and Syria, and also stage attacks in countries like Tunisia and France.
  2. Black Lives Matter activists, who have protested inequality towards African Americans, especially in their treatment by law enforcement.
  3. Caitlyn Jenner, whose coming out as a transgender woman prompted widespread conversations about gender identity and issues of equality for the LGBT community.
  4. Travis Kalanick, who as CEO of Uber drove his car-hailing company to a nearly $70 billion valuation, but also drew criticism about the downside of the sharing economy.
  5. Angela Merkel, who as German chancellor has been at the center of major news events this year, from economic strife in the Eurozone to Europe’s ongoing migrant crisis.
  6. Vladimir Putin, who as president of Russia has defied Western sanctions over his country’s military activity in Ukraine to play a critical but precarious role in the war on ISIS.
  7. Hassan Rouhani, who as president of Iran is seeking to bring his country out of pariah status and repair its sanctions-crippled economy by pursuing a nuclear deal with the West.
  8. Donald Trump, whose populist rhetoric has made him frontrunner in the race for the Republican presidential candidacy and stirred debate about the party’s future.


2015 Person of year

Person of the Year 2014Person of the Year 2013Person of the Year 2012


Person of the Year 2011Person of the Year 2010Person of the Year 2009


Person of the Year 2008Person of the Year 2007Person of the Year 2006


Person of the Year 2005Person of the Year 2004Person of the Year 2003


Person of the Year 2002Person of the Year 2001Person of the Year 2000

Elle Canada Wow

Posted by Scott On November - 22 - 2015

cover_of_the_week-125x125Those lips.  Those hips. The December 2015 cover of Elle Canada can be summed up in one word…wow!

The folks at Elle Canada invited their audience to watch the cover shoot live.

Then their readers were invited to choose the cover from two great options.

It appears the 79.6% chose the winning cover below.



Dec 2015best




Time X

Posted by Scott On November - 14 - 2015

cover_of_the_week-125x125The November 9th, 2015 issue of Time magazine is an interesting cover.  The magazine has once again used their famous X  technique.  But this time, rather than being used to signify the death of a villain, it is being used to signify the death of delicious food.

A fun and lighthearted twist on a Time magazine classic.

Look for this one to sell.


2015 Nov 9th20110520_107

Esquire’s 1000th Issue

Posted by Scott On October - 29 - 2015

cover_of_the_week-125x125If you haven’t seen the October 2015 issue of Esquire, rush out to newsstands and grab a copy before you miss out.

This issue should be must reading for any Publisher, Editor, Art Director, Advertising Director or Circulation Manager, as it documents the history of American culture, as seen through the pages of Esquire magazine.

The 212 page issue is packed with insights into the creative process.

And if you ever wondered if covers are taken extremely seriously by Esquire, this issue makes it clear that creating fantastic covers is central to the Esquire brand and identity.

In fact, the October 2015 cover is a huge five-page gatefold (sponsored by Samsung…they get it) that showcases 20+ classic covers from the Esquire archive.

On page 38 you’ll find the very first cover of Esquire, from Autumn 1933… and issue that had articles by Ernest Hemmingway, John Dos Passos, and Dashiell Hammett…quite the editorial line-up.

On page 40 you’ll find A Note From the Editor, David Granger, that announces the launch of a new digital archive, Esquire Classic, that has every issue, every article, every cover, every ad ever produced by Esquire.

On page 68 you’ll find four images from some of Esquire’s famous “cover-up” covers, featuring semi-nude models who have been covered in artistically interesting ways.

On page 77 you will find a brief expose on the classic Angie Dickinson cover from March 1966, which led to a re-creation for the famous Britney Spears cover in November 2003.

On page 108 you’ll learn about Carl Fischer (now 91 years old), the photographer who collaborated with Editor George Lois, on 60 iconic covers from 1963 to 1972.  It’s a fascinating expose on the creative process.  It features stories about the Muhammad Ali cover (April 1968), the Campbell Soup cover (May 1969), the Sonny Liston cover (Dec 1963), The Chicago Democratic convention cover (Nov 1968) and the Lt. Calley cover (Nov 1970).

On page 134 you’ll find an article on covers featuring JFK…no one has appeared on more Esquire covers!

On page 180 you’ll find two covers featuring sex symbols shaving… Marilyn Monroe March 1965, and Jessica Simpson May 2008…which is clearly sponsored by The Art of Shaving, who has an adjacent gatefold ad…smart!

And sprinkled throughout you’ll find other covers with briefs on why they mattered.

This issue demonstrates the importance of magazines, and why covers matter.  Don’t miss it.

Oct 2015

1968_4Sonny Liston cover

May 2008 SimpsonMTIwOTM2ODkzNzQ2ODI5MjAy

Nov 2003Angie Mar 1966

2011 NovApr 2004

JFK1Jan 2010 Kennedy













Cool it.

Posted by Scott On October - 28 - 2015

cover_of_the_week-125x125The November 2015 cover for National Geographic is a winner.  It’s a classic example of the “less-is-more” school of cover design.

The careful layering of the globe over the logo, and over the edges of their yellow border box, and subtle shadowing really make this cover pop.

Simple, but powerful image + Bold type treatment + Timely Editorial Subject Matter = Winner!

In case you were wondering if National Geographic takes cover creation seriously, Editor in Chief Susan Goldberg uses her From The Editor page to show us four completely different covers that were created, but ultimately rejected.  I think you will agree, that they made the right choice.

Nov 2015



About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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