Covers Sell

Covers Sell

Archive for the ‘Cover of the Week’ Category

The Greatest

Posted by Scott On June - 10 - 2016

cover_of_the_week-125x125The June 13th, 2016 issue of Sports Illustrated is a beautiful tribute cover to Muhammad Ali.

This legendary boxing icon transcended sports and became a cultural force with respect to civil rights and opposition to the Vietnam War.

Many covers have been done of him over the years, but this one certainly is a classic.




ali 1ali 2

ali 4ali 6

ali 7ali 3


RollingStone or GraveStone?

Posted by Scott On May - 20 - 2016

cover_of_the_week-125x125It seems that 2016 is turning out to be a bad year for a lot of music celebrity icons.

But my guess is that this is going to help increase the sales for RollingStone magazine.

The February 11th, 2016 issue is a tribute cover to David Bowie.  The May 5th, 2016 issue is a tribute to Merle Haggard. And the May 16th 2016 issue is for Prince.

Beautiful covers.



Feb 11th 2016May 5th 2016


May 16th 2016

Vancouver Magazine on a Roll

Posted by Scott On April - 29 - 2016

cover_of_the_week-125x125The May 2016 issue of Vancouver magazine is certain to be a winner.

The food theme is a subject matter that almost always works for city and regional magazines.  And this cover is exceptionally well done.

Check out two other recent covers.

The Jan/Feb 2016 issue (Wine) and the Nov 2015 issue (Buble) are also very hot.  Love the white background and clean and uncluttered look which really let’s the wine do the talking.  The black & white celebrity cover is elegant, and warmed up by the nice spots of hot yellow.

2016 Restaurant

2016 Wine2015 Buble


Meryl Streep

Posted by Scott On April - 18 - 2016

cover_of_the_week-125x125The May 2016 issue of Vanity Fair looks like a winner.

This classic profile shot of the actress, proves that a black & white cover can indeed be extremely powerful.

The 172 page thick magazine is a great value at just $5.99.



2016 May (Small)

Guess which of these 4 covers from 2015 sold the best to worst here in Canada?


Jan 2015                                                   Jun 2015

2016 Jan2016 Jun



Sep 2015                                                     Dec 2015

2016 Sep2016 Dec


Answers Here:

  1. Jun 2015 (Caitlyn) sold 45,705 copies at a 55% sell-thru
  2. Jan 2015 (Cooper) sold 30,768 copies at a 38% sell-thru
  3. Sep 2015 (Swift) sold 30,414 copies at a 40% sell-thru
  4. Dec 2015 (Murray) sold 17,170 at a 23% sell-thru


Posted by Scott On April - 8 - 2016

cover_of_the_week-125x125The April 2016 issue of Chatelaine looks like a winner to me.

While the international media has been gushing about the Prime Minister’s good looks, Chatelaine has decided to remind us that his wife Sophie is certainly worthy of her own moment in the spotlight.

The other hooks certainly suggest this issue is packed with good stuff.

Look for this one to sell, sell, sell.

april 2016

Adele so Vogue

Posted by Scott On March - 1 - 2016

cover_of_the_week-125x125The March 2016 issue of Vogue features the singing sensation Adele on the cover.  Smart of Vogue to use this musical star as their cover girl.  She looks great…and very approachable.

Amazing eyes, lips, and hair.

Look for this cover to sell well.

This issue of Vogue has 405 ad pages, the most ad pages of any of the top Fashion magazines for the important Spring season.

adele-vogue-cover-march-2016 (Small)



Trump For Dummies

Posted by Scott On January - 22 - 2016

cover_of_the_week-125x125The February 1st, 2016 issue of Maclean’s is the Cover of the Week.

Using a well-known template, this cover will be hard to miss on newsstands, and hard to resist buying.  Smart, and sure to be a fun read!

For Dummies

From Wikipedia, the free encyclopedia
For Dummies is an extensive series of instructional/reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.

The books are an example of a media franchise, consistently sporting a distinctive cover—usually yellow and black with a triangular-headed cartoon figure known as the “Dummies Man”, and an informal, blackboard-style logo. Prose is simple and direct; bold icons, such as a piece of string tied around an index finger, are placed in the margin to indicate particularly important passages.



SI Names Serena Williams Sportsperson of the Year

Posted by Scott On December - 15 - 2015

cover_of_the_week-125x125Sports Illustrated‘s December 21st, 2015 issue names Serena Williams the Sportsperson of the Year.

She is the first solo female athlete to be given this award in 32 years.  Runner Mary Drecker won it in 1983.  In 1999 the U.S. Womens Soccer Team was chosen. Sharing the honour with other athletes happened in 1984 Mary Lou Retton (gymnist)  and in 1994 Bonnie Blair (speedskater).

In the past the award was called the Sportsman or Sportswomen of the Year.

In an On-line Readers Poll by Sports Illustrated the result was different.   Triple Crown winning horse American Pharaoh was chosen as the winner!  No animal has ever won the award.

Managing Editor Chris Stone is quoted as saying the cover shot photo concept was Serena’s idea, intended to express her idea of femininity, strength, and power.


Newsmakers of the Year

Posted by Scott On December - 11 - 2015

cover_of_the_week-125x125The December 14th, 2015 issue of Maclean’s is one to watch.  This “Special Collectors Issue” is both a serious, yet fun, read.

The cover is an interesting mash-up of people from all over the planet.

The bold red banner (almost like a belly-band) across the cover works overtime.  It’s bold and and aggressive, and tells us exactly what they are selling.

Look for sales to spike.


NewsMakers 2015

Time’s Person of the Year Announced

Posted by Scott On December - 9 - 2015

cover_of_the_week-125x125Time Magazine has chosen Angela Merkel as their Person of the Year cover for 2015.

Also included below are the Person Of the Year covers from 2000 to 2014.


The Short List under consideration was:

  1. Abu Bakr Al-Baghdadi, who as leader of ISIS has inspired followers to both fight in his self-declared caliphate of Iraq and Syria, and also stage attacks in countries like Tunisia and France.
  2. Black Lives Matter activists, who have protested inequality towards African Americans, especially in their treatment by law enforcement.
  3. Caitlyn Jenner, whose coming out as a transgender woman prompted widespread conversations about gender identity and issues of equality for the LGBT community.
  4. Travis Kalanick, who as CEO of Uber drove his car-hailing company to a nearly $70 billion valuation, but also drew criticism about the downside of the sharing economy.
  5. Angela Merkel, who as German chancellor has been at the center of major news events this year, from economic strife in the Eurozone to Europe’s ongoing migrant crisis.
  6. Vladimir Putin, who as president of Russia has defied Western sanctions over his country’s military activity in Ukraine to play a critical but precarious role in the war on ISIS.
  7. Hassan Rouhani, who as president of Iran is seeking to bring his country out of pariah status and repair its sanctions-crippled economy by pursuing a nuclear deal with the West.
  8. Donald Trump, whose populist rhetoric has made him frontrunner in the race for the Republican presidential candidacy and stirred debate about the party’s future.


2015 Person of year

Person of the Year 2014Person of the Year 2013Person of the Year 2012


Person of the Year 2011Person of the Year 2010Person of the Year 2009


Person of the Year 2008Person of the Year 2007Person of the Year 2006


Person of the Year 2005Person of the Year 2004Person of the Year 2003


Person of the Year 2002Person of the Year 2001Person of the Year 2000


About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy.



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