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Archive for the ‘Cover of the Week’ Category

SI gets into Politics

Posted by Scott On September - 27 - 2017

The latest issue of Sports Illustrated has gotten into politics.   I give SI credit for not shying away from controversy…controversy typically helps sell magazines.  Therefore, it deserves to be the Cover of the Week.

However, I’m just not sure the gamble is going to pay off for Sports Illustrated this time on newsstands, in the USA, although it probably will here in Canada.

Courting controversy comes with risk.  I guess SI doesn’t care that ESPN’s ratings have been cratering as they have become increasingly embroiled in politics.  And that NFL ratings have been tanking too, starting last year when Colin Kaepernick, a quarterback for the San Francisco 49rs, started his personal “protest” by not standing for the flag and the singing of the Star Spangled Banner.  (Note 1:  Colin was protesting racial injustice in the USA, in case you missed that part). (Note 2:  The First Amendment enshrines and protects his right to Free Speech).  (Note 3:  The NFL’s Official Operations Manual strictly prescribes what is required of all players with respect to the National Anthem…and it requires standing).

Here’s what the NFL’s Official Operations Manual says regarding the National Anthem:

“The National Anthem must be played prior to every NFL game, and all players must be on the sideline for the National Anthem.
During the National Anthem, players on the field and bench area should stand at attention, face the flag, hold helmets in their left hand, and refrain from talking. The home team should ensure that the American flag is in good condition. It should be pointed out to players and coaches that we continue to be judged by the public in this area of respect for the flag and our country. Failure to be on the field by the start of the National Anthem may result in discipline, such as fines, suspensions, and/or the forfeiture of draft choice(s) for violations of the above, including first offenses.”

So far, there has been no “discipline, such as fines, suspensions and/or the forfeiture of draft choices for violations.”

Things weren’t going well for Colin last year, who earned $14 million dollars (that part is good) but whose team ended the 2016 season in last place in the NFC West, with just 2 wins and 14 losses (not so good).  He then opted out of the last year of his contract (not too smart), to become a free agent.  And like Jose Bautista of the Blue Jays, Colin discovered that there were no takers.   The problem for Colin was that, unlike the Blue Jays, San Francisco didn’t take him back.

Spike Lee (Film Maker) waded into it, claiming all the NFL owners were racists and cowards for not offering Colin a job.  Since Spike has never played, or coached, or owned a football team, most people ignored him.

But then things got better for Colin (and Spike), when Donald Trump decided to make an issue out of it at a recent pep rally in Alabama. Now, all hell has broken loose.  It’s gotten very entertaining indeed.

Negative reaction to the cover came swiftly, from both sides of the debate.

Twitter lit up , many complaining:  Why is Colin Kaepernick not on the cover?  Good question.  Which forced SI to come out with a video to defend the cover.  See URL below:

https://www.si.com/sports-illustrated/video/2017/09/26/sports-illustrated-sports-united-cover-explanation

If you listen to the interview with Executive Editor Steve Canella, apparently, Colin is on the cover even though he is not.  “Even though his picture isn’t there, Colin Kaepernick is there.”

Really?  I see LeBron James (NBA).   I see Steph Curry (NBA).   I see Roger Goodell (NFL Comish) , who has been harshly criticized for not supporting the protest in the league he runs.

Perhaps the sad truth is:  Sports Illustrated didn’t have the guts to put Colin on the cover.

 

 

 

 

 

 

 

Wild About Harry

Posted by Scott On September - 22 - 2017

The October 2017 issue of Vanity Fair is the Cover of the Week.

For fans of the popular Netflix show Suits, this cover will be irresistible.  Ditto for Royal Family addicts.  The local Toronto actress is sure to help them sell lots of magazines.

And a tip of the cap to Graydon Carter, Editor, who announced his retirement.  Congratulations on a remarkable career.

 

 

Escaping America

Posted by Scott On September - 15 - 2017

The October 2017 issue of the Walrus is the Cover of the Week.

This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.

The headline:  Escaping America…is Canada really a safe haven? is emotionally charged.

The image and the words work in tandem extremely effectively.

The Walrus clearly understands its American-hating audience and how to motivate them to action.  The cover feature is lengthy and well written, a good read.

 

Eclipse

Posted by Scott On August - 8 - 2017

This just in from Janice McLean, Art Director at SkyNews magazine:

“There’s a total solar eclipse happening in North America this August 21st, the first visible from the contiguous United States since 1979 Because SkyNews is a how-to magazine, we give very specific news based on the months we publish, therefore July/Aug is a special issue about the eclipse.

You’ll see that we’ve flagged the event dramatically on our July/August cover, with all the major sell-lines and cover image touting the eclipse.

The twist is that our September/October issue hits the newsstands in the second week of August, and we need to take advantage of the news stories that will be talking about the eclipse in the days and weeks before August 21st. By that time, our July/August issue will have been replaced by Sept/Oct.

Our team decided to insert a special 4-page information insert in Sept/Oct for newsstand only, plus we’re binding in special safe solar eclipse viewers for the newsstand as well (we bound in subscriber viewers to the July/August issue).

To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again. This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”

The Sep/Oct 2017 issue of Sky News went on sale today.

Here’s the Jul/Aug 2017 issue:

Prime Minster

Posted by Scott On August - 2 - 2017

cover_of_the_week-125x125Look who is gracing the cover of RollingStone magazine…our very own Prime Minister.  Looking young, handsome, and cool as usual. The iconic American magazine jealously wonders why they don’t have someone as hip as we do running the country.  The “Trump the Destroyer” cover featured back in early April of 2017 was a fun illustration.  The Chuck Berry cover in late April was a classic this year as well.

This one should sell well in Canada.

 

 

2017 Aug

 

2017 Apr 202017 Trump

Hamilton (by Toronto Life)

Posted by Scott On June - 30 - 2017

cover_of_the_week-125x125The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

Here’s what Editor Sarah Fulford has to say about this one:

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.

2017 Jul (Small)

ChicagoX

Lumber Jack Shirt

Posted by Scott On June - 12 - 2017

cover_of_the_week-125x125The Early Summer 2017 cover of Cottage Life looks like a winner.  The “iconic” lumber jack shirt backdrop is hard to miss, and just screams “pick me up”.

Here’s what Michelle Kelly, Editor, had to say about it:

“We knew that there would be a lot of 150 covers on the newsstands so it was important to pick something that was really graphic so that it would stand out. We also wanted it to feel like us, and be something that all cottagers could relate to instantly. We considered at least a dozen images—a canoe in the mist, a sunset, even an image of Justin Trudeau in a Muskoka chair. Our art director, Kim Zagar, is always saying that simple is strongest, and when she brought forward this concept it was pretty clear that she had created a winner.”

esum17 Cover CL hi (Small)

New Coloring Book from Can Geo

Posted by Scott On June - 1 - 2017

cover_of_the_week-125x125Canadian Geographic has just launched their first-ever Coloring Book Special, retailing for $9.95.  This is a category of magazine products that has been quite hot for a few years now.

Colouring Canada features 26 greyscale photographs shot by Canadian Geographic’s Photographer-in-Residence, Michelle Valberg.  Here’s a quote from Michelle, off the Canadian Geographic website:

“For more than 30 years, I have travelled across this astonishing country capturing images of special people and places. I’ve photographed bison grazing on Saskatchewan’s grasslands, Inuit drum dancing north of the Arctic Circle, the rugged landscapes of Newfoundland and Labrador, and just about everything in between.

And now, for the first time, my images of Canada’s wonderfully wild and open places have been grey-scaled and transformed into a colouring book. Produced in commemoration of Canada’s sesquicentennial, Colouring Canada showcases the great beauty of Canada’s 10 provinces and three territories through some of my favourite images that readers can use to create their own masterpieces. Urged on by Karen Read, a friend and voracious colourer, I joined forces with Canadian Geographic to create this 26-image colouring book that’s now available on newsstands.”

There is a video at this URL:

www.canadiangeographic.ca/article/colouring-book-featuring-photography-michelle-valberg-newsstands-now

Coloring Book 2017

 

 

Fashion: Peel & Reveal Cover

Posted by Scott On May - 9 - 2017

cover_of_the_week-125x125Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

It goes on to say:

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.

The first image is the cover before peeling, the second is after peeling.

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Summer_COVERbefore

Natural Garden

Posted by Scott On May - 4 - 2017

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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