Covers Sell

Covers Sell

Archive for the ‘Cover of the Week’ Category

Eclipse

Posted by Scott On August - 8 - 2017

This just in from Janice McLean, Art Director at SkyNews magazine:

“There’s a total solar eclipse happening in North America this August 21st, the first visible from the contiguous United States since 1979 Because SkyNews is a how-to magazine, we give very specific news based on the months we publish, therefore July/Aug is a special issue about the eclipse.

You’ll see that we’ve flagged the event dramatically on our July/August cover, with all the major sell-lines and cover image touting the eclipse.

The twist is that our September/October issue hits the newsstands in the second week of August, and we need to take advantage of the news stories that will be talking about the eclipse in the days and weeks before August 21st. By that time, our July/August issue will have been replaced by Sept/Oct.

Our team decided to insert a special 4-page information insert in Sept/Oct for newsstand only, plus we’re binding in special safe solar eclipse viewers for the newsstand as well (we bound in subscriber viewers to the July/August issue).

To promote these bonus items, we stickered the newsstand issues and we’re running an eclipse on the cover once again. This is generally our Astrophoto issue, but we do have one story running in the main issue about future eclipses, which gave us the opportunity to run an eclipse image and coverlines on the full run of the magazine.”

The Sep/Oct 2017 issue of Sky News went on sale today.

Here’s the Jul/Aug 2017 issue:

Prime Minster

Posted by Scott On August - 2 - 2017

cover_of_the_week-125x125Look who is gracing the cover of RollingStone magazine…our very own Prime Minister.  Looking young, handsome, and cool as usual. The iconic American magazine jealously wonders why they don’t have someone as hip as we do running the country.  The “Trump the Destroyer” cover featured back in early April of 2017 was a fun illustration.  The Chuck Berry cover in late April was a classic this year as well.

This one should sell well in Canada.

 

 

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Hamilton (by Toronto Life)

Posted by Scott On June - 30 - 2017

cover_of_the_week-125x125The July 2017 issue of Toronto Life features an interesting cover line:  HAMILTON in huge screaming type, supported by 6 starbursts proclaiming the benefits of our sister-city.

Here’s what Editor Sarah Fulford has to say about this one:

“Increasingly, city-loving house-hunters in Toronto are faced with three choices: buy a tiny condo, rent an apartment forever or move to Hamilton We put the Stuart Berman’s excellent story on the cover to tap into that conversation. Toronto Life’s art director, Christine Dewairy, came up with the cheeky line “Toronto’s New Hot Spot” to signal that the article looks at Hamilton through the eyes of someone priced out of Toronto.”

It’s a gutsy move. And a really well-written, interesting article.  I thought it might be the first time a city magazine has featured another city on it’s cover, so I checked with Alan Centofante, a newsstand consultant on many of the USA’s top city magazines.  He came back with a few, including one that Toronto Life did on Chicago, back in Sep 2000.

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Lumber Jack Shirt

Posted by Scott On June - 12 - 2017

cover_of_the_week-125x125The Early Summer 2017 cover of Cottage Life looks like a winner.  The “iconic” lumber jack shirt backdrop is hard to miss, and just screams “pick me up”.

Here’s what Michelle Kelly, Editor, had to say about it:

“We knew that there would be a lot of 150 covers on the newsstands so it was important to pick something that was really graphic so that it would stand out. We also wanted it to feel like us, and be something that all cottagers could relate to instantly. We considered at least a dozen images—a canoe in the mist, a sunset, even an image of Justin Trudeau in a Muskoka chair. Our art director, Kim Zagar, is always saying that simple is strongest, and when she brought forward this concept it was pretty clear that she had created a winner.”

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New Coloring Book from Can Geo

Posted by Scott On June - 1 - 2017

cover_of_the_week-125x125Canadian Geographic has just launched their first-ever Coloring Book Special, retailing for $9.95.  This is a category of magazine products that has been quite hot for a few years now.

Colouring Canada features 26 greyscale photographs shot by Canadian Geographic’s Photographer-in-Residence, Michelle Valberg.  Here’s a quote from Michelle, off the Canadian Geographic website:

“For more than 30 years, I have travelled across this astonishing country capturing images of special people and places. I’ve photographed bison grazing on Saskatchewan’s grasslands, Inuit drum dancing north of the Arctic Circle, the rugged landscapes of Newfoundland and Labrador, and just about everything in between.

And now, for the first time, my images of Canada’s wonderfully wild and open places have been grey-scaled and transformed into a colouring book. Produced in commemoration of Canada’s sesquicentennial, Colouring Canada showcases the great beauty of Canada’s 10 provinces and three territories through some of my favourite images that readers can use to create their own masterpieces. Urged on by Karen Read, a friend and voracious colourer, I joined forces with Canadian Geographic to create this 26-image colouring book that’s now available on newsstands.”

There is a video at this URL:

www.canadiangeographic.ca/article/colouring-book-featuring-photography-michelle-valberg-newsstands-now

Coloring Book 2017

 

 

Fashion: Peel & Reveal Cover

Posted by Scott On May - 9 - 2017

cover_of_the_week-125x125Fashion Magazine has announced that their Summer 2017 issue will feature a “peel and reveal cover treatment”.  The cover treatment has been sponsored by Joe Fresh.

“We’re thrilled to partner with Joe Fresh on another cover execution and a high quality editorial integration. The clean and contemporary look and feel of the issue is synonymous with the Joe Fresh brand and the peel-to-reveal cover adds a layer of intrigue and interactivity to the consumer experience,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Media.

According to the press release: “This is FASHION’s second interactive print cover following the April 2017 mix-and-match “flip book” cover featuring supermodel Coco Rocha that earned an unprecedented 104 million media impressions in 15 days.

It goes on to say:

“Our dream was to shoot this cover at Cuadra San Cristóbal, an equestrian estate outside Mexico City that was built by the famous Mexican architect, Luis Barragán,” said Noreen Flanagan, Editor-in-Chief of FASHION Magazine. “The setting—with its bright pink and orange walls and its simple, modern lines—perfectly complemented the styling and mood for the shoot. We also wanted the cover to be unexpected. Instead of a typical model shot, we aimed to create a dreamy scene that piqued our readers’ curiosity to interact with the image. FASHION is about more than clothes; our editorial goal is to inspire fashionable lives.”

What fun.  Great example of getting creative with the print medium.  Love it!

The issue is on sale in Canada May 15th, 2017.

The first image is the cover before peeling, the second is after peeling.

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Natural Garden

Posted by Scott On May - 4 - 2017

cover_of_the_week-125x125The Summer 2017 issue of GardenMaking explore ideas about how native conditions guide the plant and design decisions for your home garden.

The cover has the look and feel of a high-quality SIP (Special Interest Publication).

Publisher Mike Fox had this to say:

“When we launched Garden Making in 2010, I remember a man at an ad agency critiquing the name, saying it sounded like work such as home making. I replied that for many people, making a garden is satisfying and fulfilling (think of love making). Over our eight years, we’ve provided ideas and information so that people can create their own personal outdoor space in a fashion that gives them joy. This new issue, documenting what we’re calling The New Natural Garden, proposes that more gardeners are at a turning point where they’ll begin to care less about perfection and more about a healthy partnership with nature.”

The magazine retails for $6.99.  It goes on sale May 15th, 2017

Summer 2017 (Small)

Trump as Cover Boy in Germany

Posted by Scott On March - 10 - 2017

cover_of_the_week-125x125It seems that the German magazine Der Spiegel has a bit of a Nazi guilt complex that they are trying to assuage/and are a bit obsessed with Donald Trump.    Check out these covers…what fun.  It sure makes Time Magazine’s covers look, well, rather timid in comparison.

According to Wikipedia:  Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe’s largest publications of its kind, with a weekly circulation of 840,000.

It was founded in 1947 by John Seymour Chaloner (de), a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the Spiegel scandal in 1962 and the Flick affair in the 1980s. According to The Economist, Der Spiegel is one of continental Europe’s most influential magazines.

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Swimsuit Issue 2017 has 3 Covers

Posted by Scott On February - 22 - 2017

cover_of_the_week-125x125The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

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New Yorker’s 92nd Anniversary Issue

Posted by Scott On February - 13 - 2017

cover_of_the_week-125x125The Feb 13th, 2017 issue of the New Yorker is the 92nd  Anniversary issue.

According to their website, the annual anniversary issue “would feature some version of Rea Irvin’s classic image of the monocled dandy Eustace Tilley.”

However, the site goes on to say, “This year, as a response to the opening weeks of the Trump Administration, particularly the executive order on immigration, we feature John W. Tomac’s dark, unwelcoming image, “Liberty’s Flameout.” “It used to be that the Statue of Liberty, and her shining torch, was the vision that welcomed new immigrants. And, at the same time, it was the symbol of American values,” Tomac says. “Now it seems that we are turning off the light.”

It will be interesting to see how this dark, depressing cover sells.  I’m sure it has a good chance of success in New York, New York, and in Hollywood, California, but doubt it will work in the so-called “fly over states” in between.  It will be interesting to see how it sells in Canada.

I’ll Check Up on it later in the year.

 

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About Me

Scott Bullock’s Newsstand Cover Quiz Show is legendary in the industry. Using covers as the catalyst, this interactive and entertaining format is a light-hearted but hard-hitting spin on Packaging 101. Testing the cover savvy of magazine professionals across disciplines, the Quiz Show pits publishers against editors, circulators against art directors, retailers against wholesalers -- ultimately leading to new common ground in the quest for better covers. Scott is the Owner of Circ3, Smart Circulation Solutions, a circulation consultancy. www.circ3.com

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