On December 2nd, 2013 Cottage Life produced a Special Interest Publication called: How to Buy a Cottage. The cover price was $9.99 compared to the regular price of $6.95. That’s a variance of $3.04 or a 44% increase in the price for the SIP.
So, how did it perform?
In a word, brilliantly.
The issue sold 9,444 units, and generated $94,346 gross newsstand dollars.
The average sale of the regular six issues that year was 6,090 copies, generating $42,326 dollars.
Therefore the SIP sold 55% more copies than the average regular issue, and generated 123% more revenue.
No other issue from 2012 to 2015 has sold more copies.
The April 2015 issue of Cottage Life is a beauty. It went on sale March 9th, and I suspect it will do well too!
I really love the Cottage Life West cover from January 2014, which is a best-seller since Cottage Life West took over from Cottage.