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Grilling Sizzles

Posted by admin On September - 16 - 2013

Last year, Cottage Life magazine introduced their first ever Summer Grilling SIP.  It went on sale April 30th, 2012, and sold for$11.95…up from the normal $5.95 cover price.

I blogged about it back in May 2012

Sales are now final, and it was a huge success.  The issue sold 26% more copies than the average sale on the regular 6 issues, which in itself is impressive.  But because of the price point, revenues were up 153% compared to a regular issue.

Now that is hot!

Cottage Life Launches 1st SIP

Posted by Scott On May - 1 - 2012

To Celebrate their 25th Anniversay, the editors of Cottage Life have selected the magazine’s best BBQ recipies for their first ever Special Interest Publication (SIP), which debuts today on newsstands.  Cover price is $11.95 vs. the regular $5.95 price for Cottage Life.

The magazine is 124 pages thick.

According to Nancy Parker, Circulation Manager, “We felt with the Cottage Life brand being so strong, and it being our 25th Anniversary this year, it was the perfect time to publish this special collector’s cookbook.  There are over 200 recipies from the editors and contributors of Cottage Life, and we are thrilled with how it looks.”

Look for promotions at fine retailers such as:

  • Chapters
  • Loblaws
  • Lowes
  • Shoppers Drug Mart
  • Walmart
  • Gateway

The cover is indeed mouth-wateringly delicious.  Smart handling of the branding, letting SUMMER GRILLING take the lead.  Smat use of left-hand real estate, bold use of big number to quantify value proposition,  good use of devices such as starburst and cover slash, and nice use of red to help draw the eye down the page.


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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