When a major retailer refused to take delivery of Maisonneuve, citing concerns about some black and white photography deemed to be objectionable, the award-winning literary magazine was faced with a crisis. The on sale date was going to be delayed at best, and sales were seemingly doomed.
Rather than give up, we decided to make lemonade out of a lemon. It was probably the most stressful, but fun project Derek and I ever worked on.
The magazines were quickly returned to the distributor, and a provocative, daring, bold, and risky polybag was created, and the magazines were rushed back to newsstands. Ironically, the chain that originally rejected it, completely sold out of it. Result? One of the best-selling issues in Maisonneuve’s history.
It was also named Cover of the Year 2007 at the National Newsstand Awards.
