Covers Sell

Covers Sell


Posted by Scott On March - 30 - 2010

Scott Bullock has motivated and inspired international audiences both large and small on the subject he is most passionate about: newsstand. His 29-year career as a frontline circulator, national distributor, educator and entrepreneur have given him a unique insight into the industry unmatched in the profession.
Scott is a passionate orator and unapologetic magazine booster available to speak at conferences and internal events. His Newsstand Cover Quiz Show has delighted and engaged audiences for more than a decade. As a mentor and trainer, he provides unparalleled expertise and support to circulators, editors and art directors alike, sharing with the team the tactics and techniques to produce covers that sell.
Invite Scott to deliver your next keynote address – or to undertake a custom analysis of your magazine’s cover history. You can reach Scott at:

  • Creator of the Newsstand Cover Quiz Show
  • Annual Guest Lecturer at Ryerson University
  • Annual Guest Lecturer at Centennial College
  • Speaker at Magazines University
  • Speaker at Magnet
  • Guest Lecturer at City & Regional Magazine Association
  • Guest Lecturer at ABC Conference, New York, New York
  • Guest Lecturer at Western Magazine Awards Foundation, Vancouver, BC
  • Guest Lecturer at Manitoba Magazine Publishers Association
  • Guest Lecturer at International Regional Magazine Association

About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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