Covers Sell

Covers Sell

Toronto Life Winter Fun Cover Sells!

Posted by Scott On December - 23 - 2015

check_mark_125x125A year ago, I blogged about the January 2015 cover of Toronto Life as the Cover of the Week?

So, how did it sell?

The January 2015 issue sold 16% better than the January 2014 issue.  It sold better than any of the 12 regular issues in 2014.

It sold 5% better than the cover that preceded it in December.  And it sold 79% better than the cover that followed it in February.

Loving it!

Jan 2015

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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