Covers Sell

Covers Sell

Zoomer’s Sex Cover Sells!

Posted by Scott On December - 23 - 2015

check_mark_125x125Back on March 9th, 2015 I blogged about Zoomer‘s April 2015 issue as Cover of the Week.

So, how did it sell?

Sales of this issue were up 24% from prior year!

Comparing it to the 2014 issue, you can see the bold type treatment really worked.

Apr 2015 Newsstand (Small)

Apr 2014

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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